Pathway Fund

The Pathway Fund is an impact investment wholesaler dedicated to catalysing opportunities for Black and Ethnically Minoritised communities across the UK. In 2023, a few months before lunch, they approached us to create a brand that could echo their ambitions and straddle both the corporate and charity sectors.

The organisation’s main objectives were centred around opportunity and growth. To embody these values, we created a distinctive identity through a strong logomark and clear communication. Additionally, we developed a dual approach by employing strong photography or colourful graphics depending on the target audience.